about-us

ABOUT US

Why Ukuthula?

For us, Ukuthula is a state of being. It's being comfortable with yourself and the nature that surrounds you: body, mind, and soul. The feeling of calm and peace that we feel on top of a mountain, looking at the ocean from the shore of a deserted beach or stopping to rest in the middle of a lonely forest.

We encourage making choices that can take less away from the planet and promote a sense of being at peace with yourself. We believe the clothes you wear shouldn't cause any harm to the Earth. We want our clothing to inspire better and thoughtful choices. Our clothes reflect the vibrancy of the surrounding nature, the joy, and beauty that can be found in every forest, mountain, and river of the Earth. All these elements seamlessly come together to create a unique feeling of peace and vivacity. That's Ukuthula.

What means ukuthula?

Symbiosis with nature. That space of contact with the most primary. The feeling of calm and peace that we feel on top of a mountain, looking at the ocean from the shore of a deserted beach or stopping to rest in the middle of a lonely forest. We are lovers of outdoor sports and the environment.

The mixture of both offers us the opportunity to connect with the natural environment deeply. That is exactly Ukuthula. The confluence of sensations that run through the body and mind when we travel to remote places, when we climb a mountain, when we feel the cold water of the river on our skin, when the sea breeze caresses our face.

And at the end of our activity and one more day on earth, we also remain Ukuthula. Lying down and relaxed, observing the trees, the sea, the sky, with the feeling of accumulating one more experience and the energy that it brings us to face any challenge the next morning.

Our history

Ukuthula started with two nature lovers, travelers who like to discover remote places: our CEO Imanol Ojer and our Brand Manager Xavi Agustí. They meet for the first time working in a sportswear factory, they are concerned about sustainability and manufacturing waste, they often talk about the planet, nature, talking about travel, specifically about Africa, they begin to feel the magnificent coincidences, here everything starts, together, they created a sports brand that could represent the feeling of peace and liveliness of nature. This beginning helped them realize the destructive impact that production has on the environment.

hey decided it was time to break the cycle and create a brand that embodied the values of sustainability and high quality. And that's how the Ukuthula journey began. Today, Ukuthula is a team of sustainable change makers. Our founders teamed up with Iñaki Olaz, an E-commerce expert; Daniel, our Chief Operating Officer, and Ana our Community Manager.

Our mision

Ukuthula we are a group of people inspired by respect for the environment, to discover new corners of the planet, without forgetting our favourite places. Athletes passionate about natural environments: sea, mountains, rivers, forests, lakes... Encouraged by the ‘Wide feeling, high sense’, we promote a broad vision of nature, of outdoor spaces, taking care from the smallest and most fragile to the largest, to connect 100% with the Earth.

And in our desire to ensure that this connection is organic every time we go out to enjoy it. We want our clothes to be your second skin: light, breathable and comfortable, cold or hot, windy or rainy.

We innovate and create so that your senses do not lose detail of every moment you spend practicing your outdoor sport

Our values

We are a group of people inspired by the environment. Looking to discover new corners of the planet, without forgetting our favourite places. Sportsmen passionate about natural environments: sea, mountains, rivers, forests, lakes...

Preserve and take care of the environment. Enjoy nature without damaging it. Help sports practice and maintain healthy lifestyle habits. Travel, observe and connect with what the natural environment offers us, without leaving trace.

All these are the values of Ukuthula when making our environmentally friendly products, using recyclable, natural and biodegradable materials.

Betting on sustainability during the manufacturing process.

Our objectives

BEST QUALITY, LEAST IMPACT

At Ukuthula we want to accompany you in your outdoor activity. Improve and innovate every day, to offer the best quality with the least impact on the manufacturing process of our garments.

RESPECT ENVIROMENT

Work and grow alongside companies that share our responsible philosophy and respect for the environment and sustainability. From that non-negotiable basis, we want to share the freedom that you feel practicing activities in the natural environment.

THE PLANET

Efficiently contribute to the return to the origins of creating clothes, to understand ourselves with nature in an organic and healthy way. Oxygenate our planet and minimize our impact using sustainable materials to help reduce pollution in production processes.

FOOTPRINT

Breathing fresh air and taking advantage of the unique reward offered by walking, running or swimming in unique spaces, confident that we do so by minimizing our environmental footprint, to leave a better planet for new generations.